What is incentive marketing?

Incentive marketing can be a powerful tool for companies. But what exactly is it? And what should you remember when using it in your marketing strategy?.

Power2Motivate takes home two 2017 IMA Circle of Excellence awards

At Power2Motivate, we work hard every day to help our clients improve their business. We now have two IMA Circle of Excellence awards to show for it..

Australia faces an employee engagement crisis - what can be done?

An engaged workforce is the key to a successful business - but engagement is hard to come by in Australia these days. How can you motivate people better?.

To earn customers' trust, you've got to show you want them

Do you want to build a loyal base of customers for your business? If so, you'll need to make people feel like they're wanted. Let's talk about how..

Travel incentives: the next great motivational tool

As millennials represent a greater share of the workforce, travel incentives will become a popular tool organisations can use to motivate their sales teams..

How to truly engage your customers

Engaging your customers is critical for continued business success. But how can businesses make sure they are genuinely engaging their audience?.

The step before rewards: Getting consumers hooked on digital channels

Before you can get people interested in a customer loyalty programme, they need to be invested in your products. How does this work in the mobile world?.

Why it's time to redefine employee engagement

Employee engagement is a big focus for employers everywhere but annual surveys aren't the answer. How can leaders work to redefine their approaches to engagement?.

2 surefire ways to improve your customer loyalty programme

Customer loyalty programmes can be hugely useful for businesses but you need to make sure your users are actually engaged. What can you do to improve your platform?.

Give staff the chance to exercise their creativity

There are number of positive behaviours that leaders can encourage in their staff. What role does creativity play in a successful business?.

What makes millennials tick?

Millennials are already a huge part of our workforce - understanding how to properly motivate them is crucial to success. Learn how to do it here! .

Don't let poor employee engagement hold your company back

Employee engagement is key to the financial health of a business, but many organisations simply don't know how to improve their workplace culture..

Channel partner incentives: Building blocks for loyalty

Channel partner incentives have little effect on their own. Paired with the right strategy, though, and they can become valuable building blocks for loyalty..

There's a reason why customers ignore or leave your loyalty programme

Many organisations' customer loyalty programmes are stagnant or losing members. The vast majority of consumers leave because loyalty points are difficult to earn..

Competitive pay can help with attracting talent - and keeping it

There are a lot of factors that can motivate employees to succeed, but money tends to speak louder than all the others, especially in Australia..

Get the most out of your tenured employees

Tenured employees have excelled at their job for so long, they can begin to disengage with their work. It's up to the organisation to motivate them once again..

The intersection of workplace culture and sales performance

Slumping sales performance isn't necessarily the fault of employees. Often, an improved workplace culture is what motivates salespeople to hit their targets..

Organisations must adapt to thrive in candidate-driven market

In the current candidate-driven market, companies have less leverage than ever before. Improve your chances of hiring by improving benefits and employee recognition..

Incentivising your sales staff to chase real success

Having a great sales team is vital if you want to run a successful business. What strategies can put your salespeople on the right track?.

What sorts of customer loyalty programmes are effective in Australia?

Want to have a successful business for the long haul? Fostering customer loyalty would be a big step forward. What sorts of initiatives can work?.

It's time to gamify your sales incentive programme

Organisations with slumping employee engagement numbers should turn to gamification as a way to bolster sales incentive programmes and recognition..

Small businesses should think big with employee incentives

Many small businesses see employee benefits and incentives as wasteful capital expenditures, but they can provide a return on investment in multiple ways..

What's your channel partner programme missing?

It's true that channel partner programmes can be a key driver in a bid for financial growth, but that path to success isn't always clear-cut..

Emphasise the customer in your loyalty programme

Many organisations don't see a return on investment for their customer loyalty programme because they don't provide enough value to the consumer..

Offering travel incentives is a great way to motivate superior work

Looking for a little extra motivator to get your employees fired up? The chance to travel just might give them the boost they need..

Return customers: The millennial generation and customer loyalty

Millennials hold a large portion of spending power, but organisations far and wide are struggling with their marketing strategies to gain their brand loyalty..

Two financial benefits of effective employee engagement

Businesses that capitalise on employee engagement through employee rewards and recognition programmes can reap the financial reward..

Are disengaged employees hurting the value of your business?

Engaged employees can add real value to your business - but conversely, disengaged people can really hurt you. Try to stave off this problem..

Gotta Catch 'em All: Securing Employee Engagement

Much like the rarest of Pokemon, employee engagement can be hard to capture. However, the potential powers of securing high levels of staff involvement are well worth the effort - especially when you consider engagement statistics..

Motivating Staff is Vital to Improve Customer Satisfaction in Call Centres

A company’s reputation is vital to its very existence and with the world being a rather scarily transparent domain, there’s nowhere to hide. As we all know, it only takes one social media outburst by a disgruntled customer to keep your PR department busy for weeks. .

Power2Motivate Wins Top Industry Award

Power2Motive Wins Top Industry Award for Employee Engagement and Recognition Programme.

Three Steps to Make Your Brand a Habit

Loyalty programmes with fantastic rewards can encourage your existing customers to stick around, and even attract some new ones..

Power2Motivate Launches in London

Power2Motivate expands its international presence and chooses London to be its European HeadQuarters..

How to Create a Customer Loyalty Programme that Makes a Positive Impact

Customer loyalty has really become a focus for businesses over the last two decades and trying to crack this concept in an ever changing market can often be difficult..

Why Would We Want to Empower Our Employees?

Empowered employees on the job have better outcomes and results in a more productive work environment..

Peer to Peer Recognition – When it Doesn’t Work

It can be hard to tell the difference between someone exceeding expectations at work or just doing their required job. It is important to know the difference in order to recognise the over achievers..

 

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