The Imaging Rewards programme, a white-labelled SaaS based solution, was rolled out over the EMEA region with the assistance of Power2Motivate. The solution operates in four different languages (English, German, Italian, and French), and across 63 different countries.
Imaging Rewards allows resellers and distributors to register sales made and earn points depending on the type of product sold. Not only are base points awarded for products sold, but each month new promotions are introduced, including bonus points on newly introduced scanners, to double points and entries into prize draws to win merchandise. These promotions work to support marketing activity conducted by PFU (EMEA), and to generate growth in sales of key products.
Through the points that the reseller and distributor networks receive, they can spend them in localised Rewards Galleries. As the galleries are fulfilled by local suppliers, each reward is culturally relevant to the country it is purchased in. This was a key factor when implementing the programme, as the diversity across EMEA is plentiful.
Through the Imaging Rewards solution, PFU (EMEA) were able to increase their touch points with their members. This was done through a regular electronic direct mail (eDM’s) promoting new rewards, points, and incentives within the platform. As the members benefits from the programme, these communications ticked all the boxes when it came to ‘what is in it for me’.
This allowed the company to host special events throughout the year that encouraged participation by allocating double points for selling certain scanners or packaged deals, as well as reward participants for completing PFU certification training.