At Power2Motivate, we work hard every day to help our clients improve their business. We now have two IMA Circle of Excellence awards to show for it.
At Power2Motivate, we work hard to help our clients improve performance in everything they do. Whether it's engaging employees, building relationships with clients or strengthening alliances with channel partners, we want them to strive to be the very best. When they succeed, it's gratifying to see.
"At the Incentive Marketing Association summit, we received two Circle of Excellence awards."
It's also an honour when we're recognised for our successes by others in the industry. Such is the case this year. At the annual summit held in late July by the Incentive Marketing Association (IMA) in Orlando, Florida, we received two of the organisation's highly coveted Circle of Excellence awards. Read on to learn more about the IMA awards and discover what we did at Power2Motivate to take home the big prizes.
The story of the Circle of Excellence honours
The IMA Circle of Excellence awards are in place to honour the very best of the best in incentive marketing. Whether it's offering sales incentive programmes or anything else companies can do to motivate people to make sales, the awards seek to pay tribute to those who achieve success. This can be measured by pure sales numbers or by looking at the customer loyalty and employee engagement that companies exhibit.
"Businesses today are looking for every advantage, whether it's creating a highly engaged workforce, improving customer loyalty or increasing sales," said Mike Landry, chair and vice president of the Circle of Excellence. "These Circle of Excellence winners have shown a panel of industry leaders that they have the expertise to help businesses meet and exceed their business goals."
Landry elaborated that there is no "one size fits all" approach that will work for sales rewards and recognition - instead, the challenge is to think strategically about different ways of acknowledging and appreciating people who can inspire better performance. In the end, the awards went to the companies that could do this the best, with Power2Motivate leading the way.
The work we did at Power2Motivate
At Power2Motivate, some of the strongest work we did this past year came as part of our partnership with PFU. A Fujitsu company, PFU wanted to come up with an entirely new strategy for rewarding channel partners, particularly resellers, and we played a key role in making that happen.
The company's prior channel partner incentives programmes used simple prizes such as cash and rebates to motivate people, and they weren't very effective. For starters, the rewards were not particularly appealing because they were not country- or reseller-specific, and on top of that, the incentive structure was difficult to communicate.
We came in and revamped all of that. We ushered in a new program that was designed to foster a newfound sense of reseller loyalty, and it worked. PFU saw an impressive 39 per cent YoY sales uplift from engaged resellers, increased reseller promotions per year from five to 22, and extract cleaner and better data from their reseller network, and because of this, we received two IMA awards - the Consumer Offer/Branding Program/Customer Loyalty Award and the Sales Incentive Award.
The background on our business
At Power2Motivate, we win awards like this for a reason We've had an innate understanding of how to motivate employees for a long time, and we've always used that knowledge to help our clients improve customer loyalty and employee recognition. We've got a long track record of being a global leader in all things performance improvement.
To learn more about our offerings, all you have to do is contact us. We have programmes available across 150 countries and in 17 different languages - we are confident we can craft one that will work perfectly for your business.
Click here to download the Fujitsu PFU Case Study