3 Tips For Building Better Relationships With Channel Partners

Channel Partners

26 October 2017

Channel partners are becoming integral components in many businesses distribution strategies. So what can you do to ensure these prove to be effective?

The complexity of today's operating environment has meant a lot of businesses are relying on channel partners to distribute and promote their products. When these relationships are strong, they can offer numerous benefits and competitive advantages. If not, they can be a drain on cash flow and ultimately erode your brand.

So here are three tips for improving relationships with channel partners so that your network of retailers and distributors are defenders of your brand, rather than defectors.

1. Facilitate upward and downward information flow

An effective supply chain is just as concerned with the downward flow of goods as it is the upward flow of information.

They run into problems when each channel partner is only concerned with those whom they deal with directly. However, if there is a shortage right at the beginning of the supply chain, and wholesalers, distributors and retailers further down are not aware of this, the effect will be exaggerated through each link, causing massive under- and over-supply issues.

The ultimate solution is a fully centralised supply chain, however, this is not realistic for many operators. Even so, encouraging the upward and downward flow of information beyond direct relationships reduces the likelihood of supply and demand issues, creating greater reliability, and in effect, satisfaction and channel loyalty.

2. Collaborate to add value to both of your offerings

In centralised supply chains, decisions are made in regards to all channel partners. This makes collaboration both essential and natural. Without this overarching mission control, working with channel partners outside of contractual obligations can still be beneficial.

A strategic partnership is far more resilient than a transactional relationship born from mere necessity.

However, for collaboration to be effective, channel partners need to share the same goals. Only with this alignment can a mutually beneficial strategy form. In these instances, both parties will benefit from higher levels of productivity, profitability, and engagement. Furthermore, a strategic partnership such as this is far more resilient than a transactional relationship born from mere necessity.

3. Use rewards programmes to foster commitment

Rewards programmes are incredibly effective at procuring loyal channel partnerships. In fact, a research project conducted in 2013 found that 81 per cent of channel reps had stronger relationships with vendors that offered rewards. Not only this, but the survey found that a resounding two-thirds of sales were actually incentivised by rewards, with 77 per cent of respondents stating channel incentive programmes were instrumental in the amount of time and effort they put into promoting and selling the vendor's products.

Ultimately, effective channel partnerships are built on timely communication and mutual benefits. Thus, creating a rewards programme that delivers value to you and your channel partners and facilitates collaboration can have a profound impact on your bottom-line.

For more information or advice, talk to the experts at Power2Motivate today.

News & BLog

Why milestones matter in driving your Employee Recognition Programme

An Employee Recognition Programme is built on moments - big and small. From recognising positive performance on a small project to celebrating years of hard work with your business, every moment needs to be treated with individual and personal rewards..

Channel partners: When do you have too many?

When it comes to utilising the strongest and most effective sales channel possible, quality is definitely better than quantity. Get rid of zombie channel partners or resellers not doing their best for your business and focus on rewarding your best with a Channel Partner Incentive Program..

4 creative sales contests to use in your incentive strategy

Thinking of ways to motivate your sales team can be challenging, so we've come up with four contests you can use to spur your sellers on. But regardless of what you decide on, it's vital you have a large gallery of rewards - so consider Power2Motivate's Sales Incentive Program..

Why rewards are central to increasing channel deal registrations

Channel deal registrations are an important component in reducing reseller conflict and encouraging a more cohesive channel strategy. Central to improving the number and regularity of deals closed is introducing a Channel Partner Incentive Programme that rewards your best resellers for positive behaviour. .

How important is trust in a channel partnership?

Without trust between vendors and resellers, it is near impossible to implement an effective sales strategy. Fostering a stronger business relationship requires vendors to motivate their channel partners with personal Reseller Incentives. Improving trust starts with a Channel Partner Programme!.

Why re-thinking employee rewards requires technology

It's not as easy as simply introducing an Employee Rewards Program to your business, sitting back and watching your staff become happier and more motivated. Getting the best out of a Rewards Program requires you to re-think the technology you use to manage it..

Addressing the IT skills gap with stronger channel partnerships

The IT skills gap evident in recent years will start to strain channel partnerships as competition for the most skilled candidates causes resellers to under perform or under deliver. Nullifying this issue is easier if vendors strengthen their relationships with Channel Partner incentives. .

How to use channel incentives to address reseller grievances

Resellers and vendors can encounter a number of strains to their channel partnership over time. It is important to maintain the good health of your sales channels, so you need to ensure you address any grievances resellers may have with a channel incentive program..

Does it pay to be more creative with your employee benefits?

It's not enough for businesses nowadays to have just any employee benefits - those that want to compete for the best talent need to think outside the box with their program. See why it pays to partner with an industry-leading incentive provider and become more creative with your employee benefits..

Why up-to-date travel incentives for UK channel partners are vital

The most sought-after travel incentive locations are always changing, and businesses who want to run successful rewards programmes for their channel partners need to keep up with the hot spots. See what the top destinations are to send your hardworking resellers in 2018. .

4 ways Power2Motivate helps you determine your rewards program ROI

Many Australian businesses now use some form of rewards program to recognise the efforts of their employees. But measuring what you put into the program versus your Return on Investment (ROI) is not as often done. See the four ways Power2Motivate can help you determine what your ROI is worth..

Why there is no excuse for no employee rewards programme

Employee rewards programmes are now commonplace in UK businesses. Staff want to be recognised for their efforts in unique ways - and they are proven to deliver results. Partnering with Power2Motivate means implementing a programme is easy and flexible. There is no excuse for not having one!.

How can strategic employee recognition boost your business?

UK businesses seem to near-universally appreciate employee rewards programmes. But simply having them isn't enough - you need to use them strategically to motivate individuals. Power2Motivate offers guidance on how to better use your programme to drive improved worker performances..

Why is Australia a travel incentive paradise?

Travel incentives are now common. However, despite the undoubted positives, travel to overseas destinations can be costly. Work with Power2Motivate to create a flexible program that suits everyone with domestic trips as Australia is a true travel incentive paradise..

Two financial benefits of effective employee engagement

Businesses that capitalise on employee engagement through employee rewards and recognition programmes can reap the financial reward..

What can better employee benefits do for your business?

Increasing employee engagement with your business and their professional growth relies on benefits - but what can better employee benefits do?.

3 ways staff benefit programmes work for small businesses

Small businesses struggle to compete for staff and business with larger rivals. But using three key methods, staff benefit programmes can give you an edge..

How online loyalty programs help rebuild damaged customer trust

After a cybersecurity hack, customer trust in your business can be low. This makes technology that enhances your customer services and rebuilds loyalty key..

2015: A Rewarding Year for Power2Motivate

As the world’s leading cloud-based solution for customer loyalty, channel partner incentive, employee rewards and recognition, available in 145 countries and 17 languages, 2015 has been outstanding. The past year has been one to remember for our team at Power2Motivate. .

Why People Leave Their Jobs, and How You Can Stop it

How many new employees have you hired this year? What are you doing to make sure they stay?.

4 ways to get all of your sales team performing

Getting your sales team performing consistently is key to a thriving business. Power2Motivate UK have four ways to get all of your personnel selling. .

3 ways to strengthen your Trans-Tasman channel partner bond

Channel partner bonds across the Tasman are suffering - but Power2Motivate Australia has three rewarding ways to strengthen them..

Why You Should Celebrate Team Successes More Often

According to the APA, only 29 per cent of teams are recognised at work. What problems could this be causing and what is there to gain from getting it right?.

What Should You Do When an Individual Excels?

Several studies show that employers are not adequately acknowledging employee performance. So what are the ways that workers want to be recognised?.

What Makes Employees Feel Valued?

What employees want and what employers expect doesn't match up. With high standards and little recognition, employees are not feeling appreciated..

What do customers want from a loyalty program?

Loyalty programs can be hugely beneficial but what do consumers want out of these loyalty initiatives? Let's take a closer look..

What can better employee benefits do for your business?

Increasing employee engagement with your business and their professional growth relies on benefits - but what can better employee benefits do?.

Tracking the Success of Customer Loyalty Programmes

Retaining your valuable clients is one of the most important aspects of running a business, so find out how a customer loyalty programme could help you..

The Value of Work-Life Balance

In recent years, there has been a push towards understanding the notion of work-life balance. Experts emphasise the importance of achieving and maintaining work-life balance. Who does this concept apply to? .

The Science of Social Recognition

Social recognition is a key factor for motivation in the digital age workplace. How can your employee rewards programme take advantage of the phenomenon?.

Rising Travel Incentive Schemes Show the Value of Rewarding Customers

The loyalty market is more cluttered with competition than ever before. In today's digital landscape, finding a way to stand out and create "True Loyalty", where ​customers​ are loyal to your brand and resistant to competitive offers, has never been more difficult..

Reward and Recognition Lessons From The Company That "Walks the Talk"

As specialists in the recognition and rewards industry, we're convinced of the power of employee engagement and meaningful recognition to transform organisations and spur growth. .

Re-engage 35% of Your Life

We spend approximately 92,120 hours of our lifetime at work (over 18-67 years), give or take a few hundred hours. That’s about 35% of our total waking hours at work..

Is Personal Touch the Secret to Greater Loyalty?

With so much competition for your customers' attention, a dash of personalisation could be just the thing to make your loyalty programme stand out..

Offering better benefits can help with retaining, engaging workers

Are you hoping to keep your staff around and ensure their continued engagement and productivity? Offering great benefits is one way to do that..

Nexus of Forces: How to Gamify Motivation

Organisations are embracing the forward thinking concept of using gamification for their rewards, recognition and loyalty programmes. This solution is the key contributor to being well positioned and taking advantage of new platform features as they arise..

Nexus of Forces: Communication to Boost Your Recognition Programme

Many organisations are transforming the way people relate to technology. Embracing this way of thinking, leaders are able to harness technologies to communicate more effectively in order to boost engagement and improve the performance of their recognition and loyalty programmes. .

Motivating Your Salespeople With Incentives

For many companies, salespeople are on the frontline of driving growth and success. Are you doing enough to recognise their achievements?.

Millennials in Australia struggle to find their work engaging

It's never easy to keep your employees motivated. The latest survey data says it's especially tough when you're managing millennials..

The Millennials - a New Focus for the Recognition and Incentives Industry?

Whilst they are a ring-fenced generation, they still share with their older peers, a universal desire to be acknowledged, appreciated, and rewarded for their efforts in the workplace. Millennials are now reshaping the recognition and incentive industry. .

Luxury Rewards for Stellar Performance

It's nice to show appreciation for anyone who has an impact on your business, but for those who go above and beyond, luxury rewards could be the answer. .

How To Increase Customer Loyalty Through Gamification

Research tells us that games have never been more popular and satisfy some of our deepest human desires. So how can we apply this to customer loyalty?.

How Can You Turn Customers Into Brand Champions?

While the benefits of loyal customers are convincing, what can you do to go one step further and build a base of brand champions?.

How Important is Recognising Employee Achievement?

For many people, the cash bonus is an effective motivation tool. Could there be a better way to praise and encourage employees in your organisation?.

How Can You Re-Commit To Employee Engagement In 2017?

A new year means new goals and in 2017 many businesses will be focusing (once again) on improving employee engagement across their companies..

How Can You Recognise Staff Achievements More Effectively?

Recognising the work that staff do can be trying. But if we look towards classical conditioning, we see how a rewards program can deliver results..

Getting the Most Out of Your Channel Partners

Implementing a tailored channel partner incentive programme is a great way to promote your brand, achieve growth and reach previously untapped markets. .

Fostering employee engagement through travel incentives

Attracting the best employees for your business is only half the battle - keeping them engaged is a huge challenge for modern companies..

Is There a Disconnect in Your Employee Rewards Programme?

While a large number of organisations use some form of employee recognition programme, not every system will achieve optimal results. .

Customer loyalty is a clear profit driver in today's economy

To have a successful business, you need loyal customers. Let's talk about how you can change your corporate culture and secure that loyalty..

The True Cost of Rewarding Your Employees - Vouchers vs Merchandise

As a general rule if you ask anyone whether they prefer cash based rewards like vouchers and pre-paid credit cards, or trophy value rewards like merchandise and travel, often the automatic answer will be to take the cash based reward. .

Choices Make Us Feel More Powerful

Choice is a contentious concept, and has been explored by market researchers numerous times. But what could it mean in the context of incentive programmes?.

Building A Better Customer Loyalty Programme

The most effective customer loyalty programmes are adaptable and agile. Are you getting the best results from your collected consumer information?.

Bring Your Years-Of-Service Rewards into the 21st Century

Recognising the loyalty of employees is still an effective motivational technique, but perhaps your years of service rewards could use an update..

Born To Click-How Technology is the Key to Unlocking the Potential of Millennials

In the fierce world of recruitment, the best candidates will be searching for companies with attractive and compelling offers. This places an emphasis on the need for recognition and a rewards solution for today's techno-employees..

Avoiding The Problems Of Sales Incentives

Sales incentives programmes can be a great motivational tool, but they aren't without problems. Is your scheme in need of a shake up?.

Could Australia's Love for Travel Play a Part in Reward in Your Reward and Incentives Programme?

With the popularity of international travel continuing to rise amongst Australians, perhaps it's worth considering a travel incentive programme..

Are You Delivering A Winning Customer Experience?

Customer experience initiatives have failed in recent times. Research points to a lack of insight into the modern consumer and deficient data use..

5 Tips For Unlocking Employee Happiness (And Productivity!)

Happiness is what everyone strives for. It's the stuff of poems and songs and overused quotes. It stands as a global indicator of a good life. As it turns out, happiness has another thing going for it. According to a 2014 U.K University of Warwick study, happy people are also more productive..

3 reasons talented employees leave

If you're suffering from poor employee retention, you've likely pondered what you can do to prevent workers leaving. Here are three things to avoid..

3 Tips For Building Better Relationships With Channel Partners

Channel partners are becoming integral components in many businesses distribution strategies. So what can you do to ensure these prove to be effective?.

Top 10 Tips to Appreciate Your Employees

With the arrival of Employee Appreciation day, we thought it would be a fantastic idea to share with you our top 10 tips to appreciate your employees. .

10 Reasons to Recognise Employee Achievements

Taking time to recognise employee achievements helps foster engagement, increases productivity, and reduces tension in the work environment. Leading a team can often be a challenging task let alone ensuring all staff are engaged. .

Top 10 Things to Expect from a Global Rewards Provider

Finding a reliable provider who is able to offer and deliver a wide selection of meaningful global rewards remains can often be a challenge. .

Do customer membership programmes drive loyalty in insurance?

Insurance customer membership programmes are failing with evidence of no brand loyalty at renewal. But Power2Motivate U.K. have a solution. .

4 types of employee benefits you need to satisfy millennials

Recent strides have been made to assess what employee benefits suit different generations - Power2Motivate has four you need for satisfied millennials..

Why Years of Service Awards are more relevant than ever

In the digital age, company loyalty and long working tenures are becoming increasingly strained. So why are Years of Service Awards more relevant than ever?.

Want to keep your employees motivated? Send them on trips

If you want to keep your employees motivated, it's best to have a strategy that involves other incentives besides just cash. Travel is a great one..

3 ways employee rewards programmes can satisfy all generations

Addressing the needs of multiple employee age groups can be tough. But Power2Motivate has 3 ways employee rewards programmes can satisfy all generations..

Retaining prized employees is getting tougher and tougher

For Australian businesses, it's only getting more difficult to retain employees. What creative strategies can executives try to combat this problem?.

Tracking the success of customer loyalty programmes

Retaining your valuable clients is one of the most important aspects of running a business, so find out how a customer loyalty programme could help you..

Australia faces an employee engagement crisis - what can be done?

An engaged workforce is the key to a successful business - but engagement is hard to come by in Australia these days. How can you motivate people better?.

What is incentive marketing?

Incentive marketing can be a powerful tool for companies. But what exactly is it? And what should you remember when using it in your marketing strategy?.

Power2Motivate takes home two 2017 IMA Circle of Excellence awards

At Power2Motivate, we work hard every day to help our clients improve their business. We now have two IMA Circle of Excellence awards to show for it..

Power2Motivate Wins Top Industry Award

Power2Motive Wins Top Industry Award for Employee Engagement and Recognition Programme.

Power2Motivate Launches in London

Power2Motivate expands its international presence and chooses London to be its European HeadQuarters..

Why Would We Want to Empower Our Employees?

Empowered employees on the job have better outcomes and results in a more productive work environment..

Why it's time to redefine employee engagement

Employee engagement is a big focus for employers everywhere but annual surveys aren't the answer. How can leaders work to redefine their approaches to engagement?.

What's your channel partner programme missing?

It's true that channel partner programmes can be a key driver in a bid for financial growth, but that path to success isn't always clear-cut..

What sorts of customer loyalty programmes are effective in Australia?

Want to have a successful business for the long haul? Fostering customer loyalty would be a big step forward. What sorts of initiatives can work?.

What makes millennials tick?

Millennials are already a huge part of our workforce - understanding how to properly motivate them is crucial to success. Learn how to do it here! .

Travel incentives: the next great motivational tool

As millennials represent a greater share of the workforce, travel incentives will become a popular tool organisations can use to motivate their sales teams..

To earn customers' trust, you've got to show you want them

Do you want to build a loyal base of customers for your business? If so, you'll need to make people feel like they're wanted. Let's talk about how..

Three Steps to Make Your Brand a Habit

Loyalty programmes with fantastic rewards can encourage your existing customers to stick around, and even attract some new ones..

The step before rewards: Getting consumers hooked on digital channels

Before you can get people interested in a customer loyalty programme, they need to be invested in your products. How does this work in the mobile world?.

There's a reason why customers ignore or leave your loyalty programme

Many organisations' customer loyalty programmes are stagnant or losing members. The vast majority of consumers leave because loyalty points are difficult to earn..

Return customers: The millennial generation and customer loyalty

Millennials hold a large portion of spending power, but organisations far and wide are struggling with their marketing strategies to gain their brand loyalty..

The intersection of workplace culture and sales performance

Slumping sales performance isn't necessarily the fault of employees. Often, an improved workplace culture is what motivates salespeople to hit their targets..

Small businesses should think big with employee incentives

Many small businesses see employee benefits and incentives as wasteful capital expenditures, but they can provide a return on investment in multiple ways..

Peer to Peer Recognition – When it Doesn’t Work

It can be hard to tell the difference between someone exceeding expectations at work or just doing their required job. It is important to know the difference in order to recognise the over achievers..

Organisations must adapt to thrive in candidate-driven market

In the current candidate-driven market, companies have less leverage than ever before. Improve your chances of hiring by improving benefits and employee recognition..

Offering travel incentives is a great way to motivate superior work

Looking for a little extra motivator to get your employees fired up? The chance to travel just might give them the boost they need..

Motivating Staff is Vital to Improve Customer Satisfaction in Call Centres

A company’s reputation is vital to its very existence and with the world being a rather scarily transparent domain, there’s nowhere to hide. As we all know, it only takes one social media outburst by a disgruntled customer to keep your PR department busy for weeks. .

It's time to gamify your sales incentive programme

Organisations with slumping employee engagement numbers should turn to gamification as a way to bolster sales incentive programmes and recognition..

Incentivising your sales staff to chase real success

Having a great sales team is vital if you want to run a successful business. What strategies can put your salespeople on the right track?.

How to truly engage your customers

Engaging your customers is critical for continued business success. But how can businesses make sure they are genuinely engaging their audience?.

How to Create a Customer Loyalty Programme that Makes a Positive Impact

Customer loyalty has really become a focus for businesses over the last two decades and trying to crack this concept in an ever changing market can often be difficult..

Gotta Catch 'em All: Securing Employee Engagement

Much like the rarest of Pokemon, employee engagement can be hard to capture. However, the potential powers of securing high levels of staff involvement are well worth the effort - especially when you consider engagement statistics..

Give staff the chance to exercise their creativity

There are number of positive behaviours that leaders can encourage in their staff. What role does creativity play in a successful business?.

Get the most out of your tenured employees

Tenured employees have excelled at their job for so long, they can begin to disengage with their work. It's up to the organisation to motivate them once again..

Emphasise the customer in your loyalty programme

Many organisations don't see a return on investment for their customer loyalty programme because they don't provide enough value to the consumer..

Don't let poor employee engagement hold your company back

Employee engagement is key to the financial health of a business, but many organisations simply don't know how to improve their workplace culture..

Competitive pay can help with attracting talent - and keeping it

There are a lot of factors that can motivate employees to succeed, but money tends to speak louder than all the others, especially in Australia..

Channel partner incentives: Building blocks for loyalty

Channel partner incentives have little effect on their own. Paired with the right strategy, though, and they can become valuable building blocks for loyalty..

Are disengaged employees hurting the value of your business?

Engaged employees can add real value to your business - but conversely, disengaged people can really hurt you. Try to stave off this problem..

2 surefire ways to improve your customer loyalty programme

Customer loyalty programmes can be hugely useful for businesses but you need to make sure your users are actually engaged. What can you do to improve your platform?.

What are the key factors that drive customer loyalty?

To run a successful business, you need to have a loyal base of customers. What key factors will determine the loyalty of your patrons?.

Power2Motivate And Cisco Win Best Global Channel Incentive Programme 2016

Power2Motivate and Cisco Systems recently won the award for Best Global/International Incentive Programme at the 2016 annual Motivation and Incentive Awards..

Power2Motivate and Brother Awarded an IMA Circle of Excellence Award

On July 19, the Incentive Marketing Association held its annual Circle of Excellence Awards in Houston, Texas, which celebrated the best incentive programs from around the world to hit the market this year..

Power2Motivate obtains ISO 9001:2015 Quality Management Certification

Power2Motivate's achievement of the ISO 9001:2015 reflects its commitment to world-class quality, unwavering customer focus and continual improvement..

See You at Rewards & Recognition Expo 2016

The annual Rewards & Recognition Expo is almost here! .

Nathealth Adopts Power2Motivate in Jordan

JORDAN, March 2016: Nathealth, the leading Jordanian TPA Healthcare Insurance company, announced the implementation of Power2Motivate’s Employee Engagement Programme. .

Could Video Games Hold the Secret to Improving Your Incentive Programme?

Video games are a huge part of the modern entertainment spectrum. Could your incentive programme learn something from the phenomenon?.

Nexus of Forces: Transforming Reward and Recognition Programmes

Organisations are embracing the forward thinking concept of using advanced platforms to recognise and reward their employees. This solution is the key contributor to boost morale, motivate, incentivise and retain staff. .

Power2Motivate Announces Industry First for the Middle East: Oman Arab Bank

An Employee Rewards Programme for Oman Arab Bank has been announced for Power2Motivate as an industry first for the Middle East. .

Power2Motivate Wins Top Industry Award

The Employer of Choice inaugural survey developed by HRD magazine collects data from over 2,000 employers nationwide and identifies those who are going above and beyond to develop outstanding workplaces..