Before you can get people interested in a customer loyalty programme, they need to be invested in your products. How does this work in the mobile world?
Before you can lead consumers through customer loyalty programmes, you first need to attract them to your brand or product. It's never been an easy task, but the saturation that's resulted due to the sheer number of different channels and businesses out there has only made things worse.
Thankfully, underpinning the sea of Tweets, Instagram campaigns and YouTube clips is a wealth of data that can provide hope when all else seems lost. So, what have other experts found and what does it mean for your loyal followers?
On its own, text gets overwhelming
As social platforms evolve and consumers are afforded fewer limits to their data, the range of content brands can offer across their channels has rapidly diversified. However, it also means that consumers are quickly losing their patience with text, so business left behind could feel the pressure to even greater degrees.
It only takes one quick scroll through Facebook to see what users want to see and react to, with most News Feeds likely dominated by videos and images with text existing as a mere accompaniment. Despite these trends, it's wrong to dismiss user preferences as laziness, as visual communication is much easier to digest while also more appealing.
In fact, an infographic produced by Zabisco noted that not only do visual elements create an immediate point of difference from solely text-based content, they also speak to the 40 per cent of people that learn more from audiovisual elements than plain text.
It's all about mobile platforms
Believe it or not, we live in a world where smartphone sales are still growing, as the International Data Corporation reported. Because these devices are with their owners almost all of the time, campaigns that aren't mobile friendly are immediately on the back foot. With growing data allowances and free Wi-Fi popping up in locations across Australian cities, consumers have access to everything from video content to online stores from their favourite brands.
"70 per cent of people consult their smartphone before buying goods."
Google has come to the same conclusions, finding that 70 per cent of people who purchase a good in-store consult their smartphone first. If your content isn't turning up in these investigations, it's likely that you're letting sales walk out the door. Importantly, Google noted that these trends relate to everything from every-day purchases to big-ticket items like vehicles.
To find out about more about keeping the customers you attract with your mobile campaigns, get in touch with the team at Power2Motivate.