The most sought-after travel incentive locations are always changing, and businesses who want to run successful rewards programmes for their channel partners need to keep up with the hot spots. See what the top destinations are to send your hardworking resellers in 2018.
As we move into the new year, it is an excellent time for UK businesses to pause and reflect on what made the last twelve months so successful. The hard work of your channel partners is a key building block to success, so incentivising resellers to continue their good work in representing your brand is a must.
Individuals in travel incentive programmes were 80 per cent likely to have increased feelings of loyalty towards their employers.
The SITE Foundation's 'Participants' Viewpoint UK' report found individuals that were a part of travel incentive programmes in the UK were 80 per cent likely to have increased feelings of loyalty towards the sponsoring company. In the highly competitive reseller market, this is vital for businesses who want to demonstrate the value of their relationship with channel partners.
But in order for UK businesses to keep their reseller partners motivated, it is vital to know what travel destinations are in high demand. SITE found that employees and channel partners in travel incentive programmes were more likely to be driven by travel rewards if the locations were different periodically - but what are the top locations for 2018?
What locations are now the most sought-after for travel incentive programmes?
Security threats and uncertainty in Europe has led to some rapid changes in the top destinations for travel incentive programmes, as Conference and Incentive Tracel (CIT) magazine has reported.
On the way down are countries like Turkey, Morocco and Greece. Terrorism and security issues in the former have reduced their popularity from a few years ago, while the political unrest in the latter has left it lacking in appeal for travellers.
Security issues mean Istanbul has fallen in popularity as a travel destination.
Meanwhile, Croatia and Iceland have become more appealing over the past year. Buoyed by the success of television series 'Game of Thrones' (some of which is filmed in both countries), the two destinations have emerged as serious hot spots for travel incentive programmes: Croatia offers a temperate Mediterranean climate, while Iceland has raw natural beauty and plenty of adventure spots, making them appealing destinations for a broad range of people.
While CIT indicates there has been a 34 per cent increase in preferences for long haul travel incentives, SITE claims channel partners find longer breaks less appealing than employees, due to time constraints around their working schedules. Accessing data like this is vital to ensure the travel incentive programme for your resellers is tailored to what they want.
Iceland offers travellers unique and beautiful natural scenery.
Why is it important to update your travel incentive programmes?
One of the key findings from the Participants Viewpoints UK report was that is seemed like travel incentive programmes needed to be rethought for channel partners, as they generally felt less motivated by them than employees of the business did. Keeping your incentive schemes updated with what your channel partners want is vital to:
Prove you truly care about individual partners' personal preferences.
Demonstrate your consideration of their work schedule.
Show your commitment to strengthening your working relationship.
The key to reworking your reseller rewards programme into something that stimulates them to fulfil your business' goals will be partnering with an industry-leading programme provider.
Giving your channel partners the best travel incentive programme relies on knowing where is popular.
What Power2Motivate UK can offer
Power2Motivate is a prominent name in the incentive industry, operating in 150 countries. We know the UK channel partner market, and we can provide a travel incentive programme that suits your resellers perfectly. With us, your channel partners will be able to make the most of their travel opportunities.
Our online platform allows your channel partners to regularly check their progress towards their travel goal from any device.
Our system also uses gamification elements like virtual leaderboards and trophies to maintain programme engagement.
We can tailor a travel incentive programme to suit the needs of your business - to whatever location and with whatever additional bonuses (like prepaid debit cards) you want to include.
For more information about finding a travel incentive programme that can deliver the best for your channel partners, contact Power2Motivate UK today.