It's one thing introducing a Reseller Incentive Programme to improve performances in your sales channels - but how do you know it's working? A programme unaligned with what your resellers want doesn't hit the mark. That's why partnering with Power2Motivate and gathering programme data helps.
Introducing a Channel Partner Incentive Programme is easy - the hard part is ensuring your rewards are hitting the mark on a platform that is easily accessible. Partner experts ICLP indicate that one of the strongest indications of a committed sales channel is high involvement from both vendors and resellers in an Incentive Programme.
Getting your channel partners interested in their rewards scheme relies on giving them what they want moving forward - meaning you should be relying on programme data to make informed decisions. Similarly, tying rewards-earned to goals-attained on a simple-to-use online platform guarantees your programme will run with minimal effort and maximum effect.
Power2Motivate's online incentive platform offers a number of features that allows you to access programme data that can help improve how and what you reward your resellers. Let's take a look at three reasons data is vital to backing your incentive strategy.
Power2Motivate offers a points-based system as a way of ensuring your programme is based on distributing prizes in line with KPI successes.
1. A points-based system tied to KPIs
A key concern for many vendors that implement a Channel Partner Programme is how they will track resellers' KPI successes against rewarding their efforts. Without the support of a dedicated online platform and with hundreds and maybe even thousands of resellers to reward, this data can often be lost.
Power2Motivate offers a points-based system as a way of ensuring your rewards scheme is based on celebrating attaining your direct sales goals. Our team will set up the goals that need to be attained in the online platform and distribute points based on preassigned values according your marketing strategy. This way, your resellers get the rewards they deserve and gain instant recognition.
This programme engagement can be tracked using our Reporting feature, which offers vendors a comprehensive insight into how their sales goals are driving reseller behaviour.
2. Rewarding what your resellers want
If you have a large channel partner network, it can be difficult to keep track of the many different personalities and individual tastes' of your resellers. Using Power2Motivate UK, you have access to a massive Global Rewards Gallery that gives users a choice from thousands of amazing prizes and offers, including:
Brand-name electronics from companies like HP and Apple.
A range of DVDs, CDs and books.
Tickets to concerts, theme parks and other amazing experiences.
Monitoring this information, your users can build up custom galleries of their favourite prizes, and create individual wish lists for gifts they want. This data can be used by vendors to alter their marketing strategy to drive improved sales performance around more flexible goals.
3. Surveying for feedback
One of the key features on the Power2Motivate UK platform is the Survey tool. Finding out what works and what doesn't about your Channel Partner Programme from the people who it is supposed to be motivating is key to shaping a scheme that works best for your business.
Finding out what works about your Channel Partner Programme from the people it is supposed to be motivating is key.
The survey is easy to use and offers users the chance to provide quantitative feedback, as well as opinions and feelings on the highs and lows. The tool can provide invaluable insight which can be used to drive change to make your programme more appropriate for your resellers.
Back your incentive strategy with programme data
By using these data-processing features, you can ensure your Channel Partner Incentive Programme is:
Working in line with your marketing goals.
Rewarding your resellers with the prizes they want individually.
Giving the chance to leave feedback information on your scheme.
For more information about using a Channel Partner Programme improved and driven by user data, reach out to a member of the Power2Motivate UK team today. We are happy to work with you to improve your channel partnerships!